Wired takes a look at the future of television and advertising in The Fast-Forward, On-Demand, Network-Smashing Future of Television. Looks like the people in those industries will have to get real innovative in a hurry given how the DVR market is heating up. I think that the current advertising model can still work if the ads are interesting enough. I’m probably a TV exec’s worst fear because I watch nothing live & skip ads all the time on my TiVo. But I pay attention while I’m speeding through the ads and I will stop and watch some if they catch my eye. But those ads are few & far between. It’ll be interesting to see what they come up with to combat the DVR effect.
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“It’ll be interesting to see what they come up with to combat the DVR effect.”
You mean beyond product placement within the shows themselves? Because that’s already started. I think they’re just going to get more aggressive with it.
Or maybe they’ll take a cue from television’s infancy and actors will be forced to pause in mid-sentence to promote a product.
SEINFELD: I tell you, it’s a catastrophe!
KRAMER: You’re in a real pickle, Jerry. A real pickle! And when I get a real pickle on my tidy whites, I use Tide to get them out right quick.